Where do you think the buyer for my home will be coming from?
Will it be a Move-up Buyer?
Or a First-Time Home Buyer (Renter)?
How will you market my property to this specific type of buyer?
What proactive steps will you take to reach this targeted buyer beyond the 5 P’s?
What do you do as an agent that makes you exceptional and sets you apart from the average Realtor?
(Please do not quote your company’s statistics. Show me what you personally do to promote your listings.)
What could I do to improve the marketability of my home?
What is the biggest drawback of my property? (Possible buyer objections).
Please be candid, I want to know what to expect.
Do you think a buyer incentive is needed for my home?
If so, what incentive would you recommend?
Install a Brochure/Information Box on the yard sign.
Use QR codes on sign riders and advertising.
Advertise listings on Facebook and other social media.
Create a color brochure for buyer showings.
Strong Internet presence.
Cable TV advertising.
Direct Mail Programs.
Personal advertising above and beyond what the real estate company provides.
Interior highlight cards to point out features inside the home.
Install an “800” information sign rider on the yard sign.
Provide a personal brochure and/or professional résumé.
Host a Broker Caravan Tour with lunch/raffle to entice more agents to view the home.
Put a For Sale sign in your yard.
Put your home in the MLS (Multiple Listing Service).
Put your home in advertising.
Put your home on a Broker Caravan Tour.
Put your home on a Public Open House.
